How To Turn Your PASSION Into A 7-Figure Income Stream | Rory Vaden
The School of Greatness
Differentiate on How, Not What
Summary: To stand out in a crowded field, differentiate based on how you do what you do, not what you do. Focusing on what you do is difficult and often confusing for your audience. Insights:
- Uniqueness is key to separating yourself from the competition in a saturated market. Exploit your unique skills to serve others.
- Sometimes, building a personal brand requires doing things you don't want to do, like a child learning a valuable lesson.
- Differentiating based on "what" is hard. Instead, focus on "how" you deliver value. Proper Nouns:
- Jasper: Rory Vaden's son, used as an example of learning to do things you don't want to do.
Research
- What are some unique approaches within my field that are currently underserved?
- How can I showcase my unique process or method to potential clients or customers?
- What are the common differentiators in my industry, and how can I subvert or transcend them?
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