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The Creator’s Playbook cover image

Mastering Growth Online with Justin Welsh

The Creator’s Playbook

NOTE

Focus on Common Questions for Content Strategy

The key to building a successful content strategy is to focus on common questions from your audience. Success is not determined by follower count, engagement metrics, or a specific timeframe. Instead, look for a pattern of repeated questions from your audience. When you notice the same question being asked frequently, consider creating a lead magnet or core offer to address that specific issue. By addressing these common questions, you can attract potential customers and provide value that leads to engagement and growth over time.

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