S1 E13 | Understanding the B2B vs. B2C and Product Development Formats
The Circuit Breaker
Balancing the Needs of Customers and Consumers in B2B Space
The struggle between satisfying the customer and the consumer is a key challenge in business-to-business (B2B) situations. It's important to understand the customer's needs and priorities, as they are the ones with the purchasing power. Convincing the users, who often lack implementation authority, becomes easier when the customer's needs are met. Balancing these two factors is crucial for success in B2B.
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