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The Importance of Free Consulting in Building a Writing Business
To build a successful writing business, it is crucial to offer free consulting to potential clients or readers. Rather than focusing on making money immediately, the key is to demonstrate how you can help them. By understanding the person's struggles, outcomes, and desired transformation, you can effectively communicate how you can provide value. This free consulting approach helps in building trust and rapport with clients, leading them to be more willing to pay for your services. Whether you are a writer offering books or courses to readers or a ghostwriter providing services to clients, the ability to show that you understand their needs for free can open the door for paid opportunities. By investing time and effort in free consulting, such as providing ideas, working titles, and recommendations upfront, you can showcase your expertise and gain the trust of potential clients, ultimately leading to more business opportunities.