1min snip

INSIGHT

Visual Imagery's Impact on Perception

Joel Pearson's binocular rivalry experiment revealed that imagining an image before viewing it through goggles can influence what we see.
When presented with different images to each eye, the brain typically switches between them.
However, imagining one of those images beforehand, biases our brain's attention to showing us that exact image.
The extent to which the imagined image impacts the viewed result depends on someone's visual imagery skills.
The experiment provides a measurable approach to how visual imagery and perception interact.

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