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#47 Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Founders

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The Importance of Optionality in Business

Richard Branson's autobiography emphasizes the importance of optionality and protecting downside risk. He sets up Virgin Airways after several years of planning and broadens Virgin to avoid relying on a single source of income. In 1984, a young lawyer named Randolph Fields approaches Branson with a proposal to operate an airline.

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