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How to Master Internal Triggers and Regain Control of Your Attention with Nir Eyal
The One You Feed
Claim Your Time and Attention
Paying attention is valuable and essential, yet many people freely give it away. Unlike physical possessions, time is universal and limited, but often treated carelessly. In an era of constant distractions, individuals must choose to protect their time and attention. The ability to assert control over one's life and prioritize what truly matters is crucial in becoming 'indestractable'. This ideology is centered on individuals confidently deciding how they allocate their time and attention, fostering a strong sense of self-determination and focus.
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