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Coupang: Korean E-Commerce Craze - [Business Breakdowns, EP.169]
Business Breakdowns
Exploring Coupang's Investment Strategies and Ventures in Japan and Taiwan
Coupang has faced challenges in navigating the digital age of e-commerce, particularly when competing against sponsored content from rivals. The company has segmented its investment strategy into product commerce, including food delivery services like Eats, and quick commerce ventures. In Japan, Coupang attempted to implement small fulfillment centers for quick deliveries but found that this model did not resonate with consumers, leading to an exit from the market. Conversely, their venture into Taiwan adopted a different approach—emphasizing a broader selection and utilizing a successful logistics model akin to their operations in South Korea. As a result, Coupang has established itself as a leading shopping app in Taiwan. The company's decision-making reflects a pragmatic approach: they quickly exited non-performing investments in Japan without hesitation and have since concentrated resources on Taiwan, where the e-commerce landscape lacks major competitors, enhancing their chances for success.
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