The Logan Bartlett Show cover image

EP 106: How Bill Shufelt (CEO, Athletic Brewing) Built Athletic Brewing - Every Plot Twist Along The Way

The Logan Bartlett Show

NOTE

Building Brand Loyalty through Personal Interaction

Engaging with customers on a personal level and providing them with a positive first taste impression of a product can lead to long-lasting brand loyalty. Despite the high customer acquisition cost associated with such interactions, the impact on customer lifetime value can be significant over time. By focusing on unscalable activities like face-to-face interactions at events repeatedly, a brand can eventually achieve scalability and witness a substantial increase in brand activation and customer engagement.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner