Noah Smith
Undertone
Finding the Right Depth for Writing - The Squiggle Curve
Consistent writing is essential to connect with the audience as people tend to skip over half the content regardless. The depth of the content is crucial, with a 'squiggle curve' suggesting that going too shallow might not make a lasting impact, while going too deep but not deep enough to become an expert can overwhelm readers. Striking the right balance between depth and readability is crucial to avoid a suboptimal outcome. Repeating content with minor changes may lead to different levels of success unexpectedly, making it crucial to experiment with various approaches and hooks to determine what resonates with the audience.
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