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Goals Toolkit: How to Set & Achieve Your Goals

Huberman Lab

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The Effect of Visual Adaptation on Goal Progress

The visual system adapts to regular stimuli in the environment, canceling out anything that appears regularly. This adaptation diminishes the likelihood of progress when using a static visual reminder, such as a sticky note on the mirror. To enhance goal progress, it is recommended to change visual reminders daily, placing them in new locations like the refrigerator or car windshield. The constant change in visual cues can prevent visual adaptation and increase motivation for goal pursuit.

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