Episode 734 | The 20 Year Bootstrapper (With Ian Landsman)
Startups For the Rest of Us
On-Prem Control Can Seal Loyal Partnerships
Offering an on-premises solution can be a significant advantage for SaaS companies, especially in regulated industries like finance where data control is paramount. It enables smaller bootstrapped companies to appeal to larger clients who require compliance such as SOC 2 standards. This arrangement not only fulfills compliance needs but also attracts loyal customers who prefer stability over constant market changes, fostering long-term partnerships that can last for a decade. These clients typically do not engage in frequent switching behaviors, allowing smaller firms to compete effectively against faster, venture-backed competitors.
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