Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

David Weiss: Discovery - How MEDDIC Changed his life

Make It Happen Mondays - B2B Sales Talk with John Barrows

NOTE

The Importance of Need in the MedPIC Framework

MedPIC is an acronym that stands for metrics, economic buyer, decision criteria, decision process, paper process, identify pain, champions, and competition/nThe speaker believes that need is the most important factor in sales because if there is a genuine need, budget can be found/nThe speaker suggests that checking off all the boxes in MedPIC may not be necessary/nThe speaker criticizes the approach of disqualifying people based on budget, authority, need, and timeline

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner