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Prioritize Seller Concerns Over Price
Real estate agents often misidentify price and commission as the primary concerns of sellers, while studies indicate that timing and preparation for the market are more pressing issues. Sellers focus on getting their home ready and ensuring a smooth transaction. Agents can build trust and rapport by addressing these concerns directly, such as offering home staging services and advising on property improvements to prevent financial loss. Engaging sellers on these essential topics demonstrates understanding and leads to better outcomes.