Adidas v Puma: A Battle of Boots and Brothers
Cautionary Tales with Tim Harford
Rivalry and Purpose in the Adidas-Puma Split
- The bitter split between Adi and Rudi Dassler led to the creation of Adidas and Puma in a small Bavarian town.
- Despite numerous challenges, both companies became multi-billion dollar global empires.
- The intense rivalry and town dynamics created a workforce deeply invested in their company's success.
- Employees had to choose sides, knowing they couldn't easily switch jobs, which increased their commitment.
- This situation aligns with research showing that purpose and meaning at work increase productivity and performance.
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