Reality is a Copy of a Copy

Visual media, including commercials, movies, and TV shows, often represent imitations of real-life processes, leading individuals to model their behavior and values on these representations. This cycle creates a detachment from genuine reality, as people engage with 'copies' rather than authentic experiences. Baudrillard's analysis of the Gulf War illustrates this phenomenon, suggesting that media-driven narratives can shape entire worldviews based on a narrow lens, obscuring true reality and resulting in a pervasive belief in simulacra.