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#218: How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith

6 Figure Creative

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Focus on Relevant Advice and Strategies for Business Success

The book 'Conversion Code' stands out as a valuable resource due to its unique approach of serving as a reference guide rather than a traditional cover-to-cover read. By adopting a 'choose your adventure' methodology, it allows readers to focus on specific areas of struggle within their business. This approach is contrasted with the idea of an 'advice buffet,' where individuals consume an excess of information that might not be immediately beneficial. The book emphasizes crucial aspects such as creating awareness, lead generation, and sales, which are commonly identified as bottlenecks in businesses. Particularly, the focus on lead generation is relevant for many struggling businesses. The emphasis on attracting clients, as highlighted in the tagline 'How to stop chasing leads and start attracting clients,' is a key aspect discussed in the book.

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