89- Warby Parker - Business Design Teardown
d.MBA
The Origin of Rule 72
The new business design agency has been named Rule 72. The name was inspired by a mathematical trick of the same name that helps determine when certain growth will double. You divide the rate of growth into 72 and it gives you the number of years it will take for the growth to double. The agency believes doubling is what a lot of business people think business is all about.
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