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Engagement, Yeah, That's the Business Model
Right now people are optimizing for theories, right? So people are able to match experiences to you so that you'll keep coming back. I think what we need to do with healthcare is add to that engagement for outcome because not everything that engages you is necessarily good. We can put our literature that's emerging, that's looking at one minute TikTok video, showing the negative effects and attention even though people love watching it. They have a tolerance for that.