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1031: Sarah Hill | How Birth Control Rewires Women's Brains Part One

The Jordan Harbinger Show

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Instincts Ignite: The Power of Fertility Cues

Men inherently respond to hormonal cues linked to fertility, notably influenced by estrogen levels. Research reveals that as estrogen rises during a woman's ovulation cycle, men's attraction—evidenced by increased earnings in relevant contexts—also peaks. This suggests that men are instinctively drawn to the scent and appearance of ovulating women, finding them more alluring. Conversely, women on birth control, which inhibits ovulation, do not trigger the same increase in male interest, highlighting the biological basis for these responses to fertility cues.

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