Capturing Market Share with Point Solutions

By offering a point solution for fleet and fuel card management, rather than a general expense management product, the company is able to target customers already looking for a modern expense solution. This approach allows them to compete in a highly competitive market by differentiating through the fuel product and cross-selling other services. With customers already spending a significant portion of their revenue on credit card purchases, there is a substantial growth opportunity to upsell additional services beyond just card spend, such as accounts payable automation and other payment types like wires and ACH.