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Sub Club by RevenueCat cover image

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth

Sub Club by RevenueCat

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Building a Strong Community and Exploring Paywall Strategies

Quizlet built a strong community by initially offering free services, creating a network effect between teachers and students, and putting students and teachers first. Companies that rushed to monetize without prioritizing community like Quizlet faced acquisition challenges. When considering paywall strategies, it's important to be aggressive initially to filter out early adopters and use compelling visuals and emotional appeals. Specific paywall tactics depend on the nature of the product, pricing, growth loops, target users, competition, and trial strategy. Effective paywall strategies observed include Calm's emotional appeal and optimizations leading to significant improvements in user experience and revenue for a company called Matter.

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