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Episode 605: What I Would Do If I Was Starting a Digital Business in 2023: Where to Start, What to Focus on FIRST, and How to Launch

The Mind Your Business Podcast

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The Power of Marketing in Product Recognition

Marketing plays a crucial role in the success of products, as seen in the example of the Thymaster and the V bar. While the V bar was versatile and could be used by everyone, it was the marketing behind the Thymaster that made it popular. This highlights the importance of marketing in product recognition and success. Coaches often believe their methods can work for everyone, but it takes effective marketing to reach a broader audience. As businesses mature, they can gradually expand their target market, but initially focusing on a specific niche is essential for penetration and success in the market.

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