Reddit operates on the principle that the conversation is the content, which is why the focus is on optimizing for high-quality conversations rather than putting the original piece of content at the center. Unlike other platforms, Reddit creates a platform for conversation to occur, allowing Redditors to determine what is great content for a particular community. The focus is on getting people to have conversations rather than breaking news. The platform is based on a people-powered algorithm, where Redditors determine what content is shown to users.

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