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Ryan Serhant: His Multimillionaire Mindset

Erika Taught Me

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Ryan Serhant's Early Client Acquisition

  • Ryan Serhant's initial client base consisted of pregnant women he met at Starbucks and Saks Fifth Avenue.
  • He targeted pregnant women wearing Lululemon pants around 2008-2010.
  • Ryan would compliment them and suggest they needed a bigger apartment.
  • In March 2010, he auditioned for Million Dollar Listing New York after seeing a casting call.
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