20VC: Index's Danny Rimer on Investing Lessons from Hits like Figma, Discord and Etsy to Missing Snapchat, Airbnb, Facebook & Spotify | Why Valuation is a Trap and Market Sizing, Signalling and Sector/Geo-Specific Funds are all Noise
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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The Power of Branding in the Technology Space
In the technology industry, successful companies have often created strong brands as a byproduct of offering great products or services. Unlike most companies in the tech space, Apple and Airbnb have strategically focused on building their brands. Building a brand requires a deliberate approach to branding, defining what a company stands for, and telling its story effectively. Scarcity and brand go hand in hand, and it is challenging to build a brand halfway through a company's lifecycle. Many companies realize the importance of branding too late. True brands often have a polarizing effect, with people either strongly for or against them.
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