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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

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The Truest Sentence About Marketing: It ALL starts with Marketing

The truest insight about marketing is that it all starts with marketing. From product creation to customer perception and awareness, the foundation lies in marketing. The concept of writing a sales page first before even creating the product underscores the importance of understanding what customers truly want and creating value for them. This approach, as seen in the practices of successful companies like Amazon, emphasizes the necessity of clearly articulating ideas and ensuring they align with market needs.

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