Startups approach value creation differently than traditional corporations, which focus on competitive moats and economies of scale. Unlike established companies that aim to persistently compound growth, startups thrive by radically altering the narrative, avoiding direct competition with incumbents. They succeed by introducing innovations that cannot be easily compared to existing solutions, thereby forcing potential customers to make a distinct choice rather than a simple comparison. This pattern-breaking strategy shifts the dynamics of competition, empowering startups to redefine the market landscape.

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