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Venture Unlocked: The playbook for venture capital managers cover image

Finding greatness in non-consensus startups, the story of Twitch from Justin.TV, and why great companies need insights and inflection points with Mike Maples

Venture Unlocked: The playbook for venture capital managers

NOTE

Polarizing Innovations Can Attract Early Believers

Innovations that are radically different and polarizing cannot be compared to existing products, creating a divide between those who love them and those who don't. Such innovations attract a small group of early believers who resonate with the future vision of the founder. These believers help shape the future by co-creating with the founders, emphasizing the importance of thinking and acting differently to start a movement that initially appeals only to those ready to believe.

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