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Actions Speak Louder Than Words
Effective crisis management transcends mere communication skills and requires real actions aligned with ethical standards. PR should not be seen as a tool for manipulation, but rather as a means to address issues meaningfully. Often, organizations under pressure from potential legal repercussions resort to evasive tactics instead of confronting their failures. Authentic leadership demands that leaders take responsibility, engage openly, and address mistakes directly, rather than relying on scripted responses that fail to resonate with the truth of the situation.