Creating long form evergreen content is key for YouTube success. It has a compounding effect and can be viewed for years. Zach King emphasizes the importance of timeless content in the creator roundtable. It applies to shorts too. The goal is to create content that is still relevant years later, like Seinfeld or The Office. This is what Netflix wants.
This week, we talk about the YouTube video intro checklist, what we learned from the Sidemen's manager, and how to balance creating long and short form content.
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