The Two Types of Innovation: Perceptible and Indiscernible

Having a competitive advantage in a certain area can last for a significant amount of time, even up to a decade/nThere are two types of innovation: rhinos horn and boost metabolism/nRhinos horn innovation is easily perceptible and can be copied because it makes sense/nBoost metabolism innovation is a combination of many small changes that are not easily visible or legible/nBoost metabolism innovation is harder to copy and provides a more durable competitive advantage/nThe inability to easily explain boost metabolism innovation can actually be advantageous