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#35: Matt Espinoza — Building a Startup Studio at 22
TKS: The Karnjanaprakorn Show
Collaborating with Creators for Software Innovation
Identifying the right creators for software collaboration requires a strategic approach, focusing on knowledge creators who have a proven ability to sell within specific verticals. Limiting partnerships to one or two significant creators annually necessitates a careful selection process, ensuring they possess the capacity and audience to drive product distribution and feedback effectively. The most successful method involves starting with a well-researched idea rather than an open review of every potential creator, allowing for targeted outreach to those who already meet specific criteria. Key to this process is leveraging trends and existing successful course creators to generate viable software ideas—pairing creators with complementary software solutions enhances market potential and ensures alignment with targeted demographics. Ultimately, this structured and selective collaboration maximizes the chances of software success through effective idea generation and strategic partnerships.
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