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Redirect Wisely and Rank Gradually
A website's authority can still grow even if certain pages do not rank after two years. Internal linking can leverage this authority, and appropriate redirects to semi-related pages can maintain value. Small sites can successfully gain backlinks by conducting targeted surveys, potentially earning 50 to 100 links, enhancing their return on investment. Focusing on niche topics can help smaller sites rank, even with low search volumes. Long-tail keywords should not be overlooked, and original data from surveys can be transformed into valuable content, like articles on specific aspects of link building, to further benefit from established authority.