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How To Make $100,000/Month Doing What You Love w/ Chris Do | EP 14
The Matt Gray Show
Found, Not Created
Brands are not created, they are found. The essence of a brand lies in the founder's story, their passion, and the problem they aimed to solve at the company's inception. As a brand grows over time, it risks disconnecting from its roots, leading to a loss of identity, declining customer loyalty, and ultimately financial decline. To realign and thrive again, companies often need to rediscover their founder's story, reconnect with their original purpose, adjust their product line, and amend their messaging.
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