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258: Obama’s Speechwriter: Working in the West Wing, Speeches that Make History, and Becoming a Confident Speaker. Terry Szuplat

SPEAK LIKE A CEO

ADVICE

The 50-25-25 Rule for Speech Preparation

  • Spend 50% of your preparation time on thinking, planning, brainstorming, researching, and outlining.
  • Use 25% of your time for writing the speech.
  • Dedicate the final 25% to practicing the delivery.
  • Prioritize thinking and planning before writing to avoid aimless content creation.
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