2min snip

Acquired cover image

Peloton

Acquired

NOTE

Break Even on Bike Sales and Subscription Strategy

The company makes good margins on selling bikes, aiming to break even on the bike cost and customer acquisition, and make money through subscriptions. The cost includes manufacturing, delivery, and expensive customer acquisition through media ads. The strategy is to not lose money on acquiring a customer when selling a bike, and make profits through subscriptions.

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