My First Million cover image

3 Crazy Billionaire Stories

My First Million

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The Creative and Whimsical Rules of Mr. Yogato

A guy created a secret menu of rules in his yogurt shop but had to leave. He gave the shop to someone for a dollar and made them follow some rules, like reciting Braveheart in a Scottish accent for 20% off. He also made rules like getting discounts for wearing a kickball uniform or performing a Michael Jackson dance. He even named a flavor after a customer who ordered yoga for 30 days. People think he's genius.

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