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#075 Flywheel Masterclass, Flying Planes, and Building For Creators with Nathan Barry of Convertkit

Smart Friends

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Early Implementation of Flywheel Concept at ConvertKit

The speaker introduced the flywheels concept a year ago and has been implementing it across ConvertKit, focusing on the creator aspect and using their own content as a test case. They retroactively identified flywheels in their direct sales efforts, recognizing that each rotation made the process easier and more fruitful, even though they did not formally label it as a flywheel in the earlier years.

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