Decoder with Nilay Patel cover image

AI deepfakes are cheap, easy, and coming for the 2024 election

Decoder with Nilay Patel

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Control of Photographs and Likeness Law

The concept of having absolute control over one's photograph has gradually gained prominence, fueled by the idea that individuals should have authority over any image of themselves. Likeness law supports this notion, but there are complexities to consider, especially in cases involving non-synthetic content like documentaries and news reports where public interest is at play. The dilemma is intensified when discussing AI-generated images, prompting questions about the boundaries between AI-generated images, Photoshopped images, and drawings. The debate revolves around whether individuals should have the right to prevent depictions that they disapprove of, even if the depiction is protected by the First Amendment, raising significant considerations about balancing personal autonomy with societal benefit.

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