1min snip

All the Hacks with Chris Hutchins cover image

Secrets of Success in Life and Work with Legendary Silicon Valley Investor Andy Rachleff

All the Hacks with Chris Hutchins

NOTE

Identifying a Desperate Market

To determine if a market is desperate for a product, look for indicators like exponential organic growth in consumer businesses and a sales yield greater than one in enterprise businesses. Word of mouth and retention are crucial, with word of mouth being more valuable. In a consumer business, exponential organic growth indicates word of mouth, not total growth fueled by paid marketing.

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