
#405 – Jeff Bezos: Amazon and Blue Origin
Lex Fridman Podcast
Critical Decisions: One-way and Two-way Doors
Some decisions, like creating Amazon Prime, are one-way doors - once made, they are difficult to change and come with a big risk. Technical decisions, such as selecting propellants for a vehicle, can be like quick-drying cement, making it hard to change course. These decisions require careful scrutiny, unlike most decisions, which can be made quickly and with the understanding that they can be changed.
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