Building a Disruptive Payments Company (with Klarna CEO Sebastian Siemiatkowski)
ACQ2 by Acquired
Exploring McKinsey's Report on Consumer Credit Segmentation
McKinsey's report on consumer credit segmentation highlights the existence of a group in the US known as self-aware avoiders, who have had negative experiences with credit cards. This group demands simplicity and transparency in fees, rates, and terms, emphasizing avoiding fees, clear payoff horizons, and installment loan options. McKinsey's report, published in 2014, identified changing consumer needs that predate the buy now pay later trend. The report suggests a shift in the credit industry to cater to diverse consumer preferences rather than solely rewarding seekers, indicating an upcoming change in the credit market landscape.
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