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AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
Marketing School - Digital Marketing and Online Marketing Tips
Google Drives More Clicks to Websites Every Year
Google consistently increases website clicks annually by enhancing user experience, resulting in more people utilizing the search engine. Although the percentage of users clicking through to websites may decrease due to featured snippets, the total number of clicks remains higher. However, the quality of featured snippets can vary as they sometimes provide inaccurate or low-quality information sourced from subpar content. This can impact website traffic, although the extent of the impact is uncertain. Additionally, Google earns over $30 billion yearly from its partner network, indicating that sites within the network receive substantial traffic without investing in paid advertisements directed back to Google, which is not a sustainable strategy in the long run.
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