Investing time and thinking oppositely is crucial for fostering better decision-making and generating quality ideas within teams. Open-ended questions serve as powerful tools in this process. Three key questions to ask are: 'What should we start doing?', 'What should we stop doing?', and 'What should we keep doing?'. These questions have proven beneficial in retrospective discussions and ignite high-quality contributions from participants. They are not limited to organizational contexts but also apply to personal reflection and growth. Additionally, understanding the distinction between artistic creativity and creativity focused on viable options enhances the brainstorming process.