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Strategic Staggering Maximizes Engagement
Dyson employed a strategic approach by staggering the embargo times for multiple video releases across the day, leading to a cascading wave of content rather than a simultaneous launch. This tactic ensures higher viewer engagement, as people are more likely to click on a few videos released at different times than to scroll past an overwhelming number released all at once. The method reflects a keen understanding of viewer behavior and content consumption patterns, reinforcing the importance of timing in marketing strategies.