Bradley Tusk and the Lesson of Specific vs General in Business valuation

Focusing on a specific niche or competence leads to higher valuation for companies. Recurring revenue models are valued more than transactional models. Technology-focused companies receive higher valuations. International markets provide revenue diversification and potential for growth. Applying these strategies resulted in a successful sale at a higher multiple of revenues compared to a previous company that did not focus on specificity, recurring revenue model, technology, or international expansion.