Viral Writing 101 with Shaan Puri
The Espresso Hour
00:00
Crafting Intriguing Messaging
Crafting messaging that taps into marketers' insecurities and curiosity can lead to more engagement. By highlighting common mistakes and offering a solution in a compelling way, such as a public service announcement, marketers are more likely to pay attention and engage with the content. Tailoring the messaging to spark curiosity and address insecurities can be an effective strategy across various categories.
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