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Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe
Decoder with Nilay Patel
Innovative Marketing Approach for Enterprise Product Launch
The company made an unconventional and entertaining move during the launch of their enterprise product by turning it into a CIO rap battle, which significantly increased engagement. This unique marketing approach led to a substantial increase in views and social discussions about Canva Enterprise, highlighting the success of the creative strategy in capturing the audience's attention and generating interest in the product.
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