Canva CEO Melanie Perkins is happy to provide designers alternatives to Adobe
Decoder with Nilay Patel
00:00
Innovative Marketing Approach for Enterprise Product Launch
The company made an unconventional and entertaining move during the launch of their enterprise product by turning it into a CIO rap battle, which significantly increased engagement. This unique marketing approach led to a substantial increase in views and social discussions about Canva Enterprise, highlighting the success of the creative strategy in capturing the audience's attention and generating interest in the product.
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