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Making sense of chaos with Doyne Farmer
Simplifying Complexity
The Challenge of Imagining Exponential Growth
Companies need to recognize the rapid transition in technologies like solar energy and wind, which are growing exponentially at rates of 20 to 30% per year, leading to a significant increase in the next five years. The challenge lies in understanding exponential growth as humans tend to perceive growth linearly, causing them to underestimate the sudden significant impact of exponential growth.
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